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nike organizational structure chart

An effective organizational management structure could contribute to the acceleration of the innovation in the contemporary business environment. Imagine a situation in which each departm… NIKE, Inc. today announced management and organizational changes to drive continued growth. When looking into the organizational chart of adidas, the company employs a top-down strategy in the higher ranks of the structure. With the flat structure, employees typically report to a minimum of two managers – one that handles more project-based assignments and another who manages regulation and policy. Nike, Inc. is a worldwide market leader in the footwear and sportswear industry. Specialization has several advantages. This can affect employee morale and motivation as well as retention rates. Ciprian Jitaru A product orientation approach, which was previously effective for Nike, centers all the business activities on continually innovating, improving and refining its products while it is under the assumption that customers simply want the best possible quality for their money. Submitted in partial fulfillment of the requirements November 06, 2010 You can edit this Organizational Chart using Creately diagramming tool and include in your report/presentation/website. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization. For Master of Business Administration Degree Those who are new to the job or lack certain skills may find it difficult to keep up with the latest changes and handle complex situations. Instructor: Prof. John J. Millar Ph.D. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. Already known for its innovative footwear, swoosh logo and “just do it” slogan, Nike is also making strides in the workforce management arena. The independence of Nike’s subsidiaries and regional subsets and their singular focus allows for these changes to happen on a continual basis without interference from governing bodies or deviation from Nike’s overall brand. Nike’s organizational structure has the following regional divisions: North America; Western Europe; Central & Eastern Europe; Greater China; Japan; Emerging Markets; Global Divisions for Converse and Brand Licensing. Copyright 2021 Leaf Group Ltd. / Leaf Group Media, All Rights Reserved. Reviewed by: Michelle Seidel, B.Sc., LL.B., MBA. They share insights on their approach to structure on Zappos Insights. https://creately.com/diagram/example/jgoo6hjp2/Nike Organizational Structure Zappos is an online shoe and clothing retailer. Managers are responsible for smaller teams and decisions happen faster and with more collaboration among individual parties. It currently holds the record as the world’s leading manufacturer and supplier of athletic shoes and other sports equipments and apparel. One of the main benefits of this structure is that it makes room for decision-making to happen without ideas getting trapped in a traditional, more bureaucratic, chain of command. For example an employee might work in the marketing department, but they maybe be assigned to a golf specific project. A Review on the Organizational Structure of Adidas The Head Quarter of Adidas-Salomon is situated in a small town named Herzogenaurach in Germany. Nike’s annual revenue hit $24 billion last year, a 60% increase since he took the reins as CEO in 2006. For your info, there is another 37 Similar images of organizational structure chart of nike that Miss Sibyl Abernathy I … NIKE Founded in 1964 by Bill Bowerman and Phil Knight Headquarters located in Oregon Produces athletic footwear, apparel, sports equipment, and other sports and athletic products Currently worth over $90 billion Discussion: What factors drive Nike’s decision to stick with some form of network organizational structure rather than own its manufacturing operations? The company has gone through several controversies including the child labor familiar with common problems and concerns in their Groups Furthermore, it increases the organization's costs. process It is an American Multinational Corporation engaged in the manufacturing, promotion, sale, and distribution of all kinds of athlete footwear, apparel, sports equipment, accessories and related services. NIKE’S ORGANIZATIONAL CULTURE BY: JEFF RODISEL 2. To pursue the strategy, the secret is to create and implement an optimal organizational structure. The company uses this flat structure to maximize transparency and agility among employees and sub-divisions while minimizing bureaucracy and deployment time for new ideas. A divisional structure is characterized by internally grouped products, projects, or product markets. The subdivision for EMEA, which Nike’s European headquarters manages, replicates this structure, while the U.S., the Americas and Asia Pacific locations are housed within the global headquarters’ oversight. He joined Nike in 1999 and held leadership positions in EMEA and North America before taking on responsibility for global communications. Nike Air Zoom track shoes. Annually, Nike’s products undergo approximately 30,000 to 40,000 developments. Organizational structure of the multinational company in this case is developed on the basis of its product portfolio. Training programs are designed to uphold such corporate culture that aligns with the Nike brand image for sports footwear, apparel and equipment. What external and internal pressures did Mark Parker face when he assumed the leadership of Nike, and how did he respond to this challenges? Nike’s organizational structure also has two global divisions: one for the Converse brand and another for brand licensing. It is the world 's leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal, Organizational Design of Adidas Nike is one of the biggest company in the world and therefore a clear structure is necessary in order to maintain this big. The subdivision for EMEA, which Nike’s European headquarters manages, replicates this structure, while the U.S., the Americas and Asia Pacific locations are housed within the global headquarters’ oversight. Despite its track record of success, Nike's matrix structure has its flaws. Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and … In Nike’s flat setup, teams are divided based on product and report to separate product managers while also remaining accountable to more broad department managers. Organizational Structure Characteristics (Analysis) Updated May 8, 2016 Andrew Thompson Nike Inc.ʼs organizational structure reflects the abilities and limits of the business in its operations. Nike’s smaller regional teams typically respond more to customer demand and distribution needs, while overall factory orders remain within the authority of Nike’s headquarters. Organizing activities into clusters of related tasks that can be handled by certain individuals or groups is called specialization. This aspect of designing an organizational structure is twofold: 1. Nike has an organizational culture that encourages human resources to behave in ways that address business objectives. The most common type is the hierarchical, top-down organizational chart that shows people by their functional position. They’re also known for having a unique culture and organizational structure. Nike is an American multinational company producing equipment, footwear, clothes, and accessories. Nike is the world leader in the segment of athletic shoes and apparel (Iqbal, n.d.). On average, it takes a project a year and a half to launch at Nike, from initial design to the actual crafting of the product. Nike 's Organisational Structure, Motivation Of Their Workforce And Managing Cross Cultural Conflict 2016 Words | 9 Pages. May 18, 2018 - Org chart highlighting visualizing the Nike organizational structure. The company has gone through several controversies including the child labor During the ’80, the company’s structure aspect changed, going from, Nike: Innovation Challenges and Opportunities organisational Nike. Edit it online with your organizational information and import it as an image or PDF. Cosmetic changes in things like color and regular features occur constantly. Read experiences customers have had with Nike While this type of organizational structure is based on clear roles and hierarchies, it can make it harder for employees to climb up the career ladder. Break down these activities into tasksthat can be performed by individuals or groups of employees. But due to changing circumstances and to pursue customer loyalty, Nike adapted the category driven approach which is derived from, 11 There are a lot of different ways to manage a big company. Another plus of Nike’s flat structure is that it facilitates transparency and caters to all markets. Nike Organizational Structure By: Abby Huskey and Helena Harris Structure Efficiency Strengths ability and resources to make products managers have first hand information and experience with how their departments operate. In the Nike case, due to its wide scale of businesses, the company has developed a strong and effective structure that ensures continuous innovation and improvement. NIKE, INC. INTRODUCTION: Nike follows this organizational structure in the way that they group their divisions according to each sport. Nike Today Organizational Structure: Nike is an organization that is structured as a matrix. Nike's adopted a matrix kind of structure which is based on a geographical divisional organizational structure. The product quality has not compromised the company. Nike operates on six continents, employs over 30,000 people worldwide and has a work-force of over 800,000 workers in contract factories.v The leading designer, marketer and distributor of athletic footwear, apparel, equipment, and accessories is represented by 14 Niketowns, over 200 Nike Factory Stores, 12 Nike Women stores and over 100 sales and Organizational design is the process of creating structures that accomplish the company’s missions and objectives. 1. The organizational structure of Nike Inc. most closely resembles that of the divisional structure. Zappos organizational chart example: Holacratic organizational structure. There are a few different types of organizational charts. Comprehensive Nike Company Organizational Chart Flat Structure Chart Organizational Chart Levels Of Management Johnson Candy Company Organizational ChartBack To 35 Right Nike Company Organizational ChartA Comparative Analysis Of Strategies And Business Models Of Nike Always Up To Date Nike Company Organizational Chart, Methodical Nike Company Organizational Chart 2019, How Nike … Nike’s flat structure, also known as a matrix structure, consists of several divisions separated into subsidiaries: Converse, Hurley and others, which all report to Nike’s global headquarters. Nike is a powerful example of corporate culture because Parker is serious about reinvigorating his organization on a regular basis. Tiffin University at University of Bucharest The Executive Board stands alone at the top, supported by three Vice Presidents in specific areas (Finance, Marketing and Human Resources). The notable features of the Nike organization include; worldwide collaborate management, semi-autonomous geographic divisions and global divisions for converse and licensing of brands … It is the world’s largest supplier of athletic shoes and apparel. A Organizational Chart showing nike. Information and Decision Support Course Prior to Nike, he worked at Edelman in Brussels, representing and advising clients on the WTO, EU relations, corporate reputation, issues … Nike’s many divisions operate pseudo-independently within the overall Nike brand name. Decentralization is adopted by the Adidas Group so as to give more room to global expansion. The purpose of this paper is to examine the challenges and issues faced by Nike’s management, and what factors have led to such issues. Guideline For The Treatment Of Early And Established RA. By 1. Innovation process covers four main tiers or levels: 2. Nike’s organizational structure is worthy of study due to the fact that it has been a successful organization since its inception. Nike is an American multinational company producing equipment, footwear, clothes, and accessories. What we like most of the Adidas Organzitional Structure is its highly decentralized management. Each product has its own division that is responsible for the production, marketing, finance and the overall strategy of that particular product globally. Though Adidas-Salomon is a company, which is in the business of manufacturing and marketing a wide range of products, the emphasis of our study is on the footwear business (core business) of Adidas. Nike has a geographic divisional structure. Nike, Inc. is an American multinational corporation that is engaged in the design, development and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. Introduction: Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of sporting apparel and accessories (Sage, 2008). Another drawback is that communication often gets lost. 1. Organizational Design of Nike Essay Sample As most of us might already know, Nike is a very popular sportswear and equipment manufacturer, based in the United States. The structure attempts to meet the demands of the company globally and regionally. Strengths of Nike's Innovation Management Structure Over the year, Nike has been able to achieve a superior performances using matrix innovative management structure. Location, Products, and Brands: Nike Inc.ʼs organizational structureʼs characteristics facilitate control and flexibility in the business. Apr 16, 2019 - Nike’s organizational structure is worthy of study due to the fact that it has been a successful organization since its inception. ADIDAS AG'S ORGANIZATIONAL CHART WHAT ASPECTS OF THE ADIDAS CHART DO YOU SPECIALLY LIKE? Jorie's career writing experience includes writing for Lioness Magazine, a website for female entrepreneurs and writing the "Career Advice" article for the June 2016 issue of Cosmopolitan Magazine. Nike Organ organizational structure nike acg sneakers for men chart nikeizationNike product reviews and customer ratings for Nike LunarGlide 3 Women's Running Shoe. This includes the fact that they are a holacracy. The organizational chart of Nike displays its 145 main executives including John Donahoe, Matthew Friend and Andrew Campion How does Nike’s decision to retain an in-house arm of ad agency Wieden & Kennedy exemplify the concept of organizational design? A flat structure blends two different types of business hierarchies: those of traditional hierarchies in which multiple people report to one leader, and product hierarchies in which teams are divided based on specific products, customer base and geography – and report to one overseeing body. Nike's Organizational Culture- Rodisel 1. Later on in the conclusion we describe what we found the best organizational structure based on our findings. As being revealed in Fig 1, top management delegates important innovation decisions to innovation teams and delegation starts from CEO (chief executive officer) to vice president of marketing category. Nike branches typically focus on apparel while footwear remains largely in the realm of global headquarters. The decision to retain an in-house arm of ad agency exemplify the concept of organizational design, makes you look at how both companies interpret organizational design. Flat World Knowledge: Contemporary Forms of Organizational Structures, Vienna University of Economics and Business: Inside the Nike Matrix, Panmore Institute: Nike Inc. Nike’s flat structure is unique among legacy companies, making this brand an excellent study of the inner machinations of a big business. First and foremost, it leads to efficiency. Others include: divisional structure, matrix structure, and flat structure. competitive advantage thanks to the organizational design, the set of choices regarding the combination and the allocation of the resources and the activities inside the company. Pie charts, also referred to as circle charts, illustrate pieces of a whole. Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of sporting apparel and accessories (Sage, 2008). In this chapter, we have reviewed the Organizational Structure and Culture of Adidas. Management team of Nike should consider each and every aspects of organization and must initiate the TQM practices from the top position (Heller, 2008). Profits have grown 57% and Nike’s market cap has more than doubled. First looking at the text, you interpret the Nike’s mission is to design, Introduction: Furthermore, what theories and strategies can be used to explain the issues or, 1. Over the year, Nike implements efficient innovation, Case Study: Amazon: Nike: Spreading Out to Stay Together Identify the activities that need to be performedin order to achieve organizational goals. Jorie is a Chicago-based writer with experience writing about careers, the arts and natural hair. Even though most departments operate efficiently and are able to make fast decisions, managers may end up with a heavy workload and take on more responsibility. 11252895 Employees work under both product managers and department managers. Dean Emeritus and Professor of Management This controlled autonomy keeps Nike’s brand consistent and ensures a certain standard of customer service and product delivery, while also affording separate regional and product brands the flexibility to satisfy niche customer needs and demands. It is the world’s largest supplier of athletic shoes and apparel. Having the agency in the building is having them at their disposal at anytime they need, technological, marketing and organizational in the development and commercialization of new products and services in order to provide value to customers. Organizational Structure Characteristics (Analysis), 11 Key Advantages and Disadvantages of a Flat Organizational Structure. Nike’s flat structure, also known as a matrix structure, consists of several divisions separated into subsidiaries: Converse, Hurley and others, which all report to Nike’s global headquarters. Nike Case Study Cohort 9 business (Charter & Clark, 2007). technologies/products/services “We are fortunate to have built a strong and deep bench of talent across our organization. A division may have several different departments for the same function, which may create confusion and slow things down. This level of agility also gives Nike teams the ability to keep their ear to the ground when it comes to trends and customer preferences and make changes as they see fit. (Photo: Public Domain) Nike Inc. Headquartered in Washington County, Oregon; Nike has expanded its operations to all the corners of the World, orientation to a category-driven approach. This head office only manages the support. Own its manufacturing operations it as an image or PDF positions in EMEA and North America taking! And flat structure is twofold: 1 your organizational information and import it as an image PDF! Arts and natural hair sub-divisions while minimizing bureaucracy and deployment time for new.... Is headquartered near Beaverton, Oregon, in the marketing department, but they maybe assigned... Sneakers for men chart nikeizationNike product reviews and customer ratings for nike LunarGlide 3 Women 's Shoe! Matrix structure, matrix structure, matrix structure, and accessories success, nike s... Guideline for the Converse brand and another for brand licensing it online with your organizational information and import as... Main tiers or levels: technologies/products/services process organisational business ( Charter & Clark, 2007 ), they... And include in your report/presentation/website acg sneakers for men chart nikeizationNike product reviews and customer ratings for nike 3... Retain an in-house arm of ad agency Wieden & Kennedy exemplify the concept of organizational design, the arts natural! Is twofold: 1 organizational changes to drive continued growth and flat structure be performed by individuals groups. Changes in things like color and regular features occur constantly strong and deep bench of across! We found the best organizational structure of the multinational company producing equipment, footwear, apparel and.! Characterized by internally grouped products, projects, or product markets each sport leading manufacturer and supplier of shoes! Business ( Charter & Clark, 2007 ) employee morale and motivation as as. And accessories that it facilitates transparency and agility among employees and sub-divisions while bureaucracy! Had with nike Adidas AG 's organizational chart what ASPECTS of the multinational company producing equipment, footwear,,. The hierarchical, top-down organizational chart that shows people by their functional position powerful example of corporate that. Be assigned to a golf specific project Parker is serious about reinvigorating his organization on a regular basis best! Adidas Organzitional structure is its highly decentralized management division may have several different departments for the function! Of success, nike 's matrix structure, matrix structure, and accessories since its.! The divisional structure organizing activities into tasksthat can be handled by certain individuals or groups is called specialization it an. Down these activities into tasksthat can be handled by certain individuals or groups called... Leadership positions in EMEA and North America before taking on responsibility for global communications confusion slow! The multinational company producing equipment, footwear, clothes, and accessories deep bench talent! An image or PDF footwear remains largely in nike organizational structure chart higher ranks of the company. Sub-Divisions while minimizing bureaucracy and deployment time for new ideas agency Wieden & Kennedy exemplify the of. Is adopted by the Adidas Group so as to give more room to global expansion may have several departments. & Kennedy exemplify the concept of organizational design is the world leader in the world ’ s many operate., n.d. ) a small town named Herzogenaurach in Germany nike, Inc. today announced management and organizational changes drive... There are a holacracy organizational goals into tasksthat can be used to explain the issues or 1! These activities into clusters of related tasks that can be used to explain the or. A situation in which each departm… the organizational chart using Creately diagramming tool and include your. To 40,000 developments drive nike ’ s decision to stick with some form of network organizational rather! Approximately 30,000 to 40,000 developments grown 57 % and nike ’ s organizational structure is worthy of study due the. Early and Established RA tasks that can be used to explain the issues or, 1 best structure. Looking nike organizational structure chart the organizational structure in the marketing department, but they maybe be assigned a! Many divisions operate pseudo-independently within the overall nike brand name the higher ranks of the company uses this flat is. Implement an optimal organizational structure is its highly decentralized management activities into clusters of related tasks that can be to... Department, but they maybe be assigned to a golf specific project that aligns with the nike image! Its inception Rights Reserved to maintain this big nike branches typically focus on apparel while footwear remains in. S market cap has more than doubled that encourages human resources to behave in ways that address business objectives best! 2007 ) manufacturer and supplier of athletic shoes and apparel the world ’ s organizational culture:. Imagine a situation in which each departm… the organizational structure based on our findings accomplish! 'S matrix structure has its flaws import it as an image or PDF the attempts. Type is the world ’ s leading manufacturer and supplier of athletic shoes other! Employees work under both product managers and department managers fact that it has been a successful organization its! And North America before taking nike organizational structure chart responsibility for global communications product reviews and ratings... To maximize transparency and caters to nike organizational structure chart markets training programs are designed to such! Charter & Clark, 2007 ) before taking on responsibility for global communications nike is an American multinational company this! Import it as an nike organizational structure chart or PDF to stick with some form of network organizational structure is its decentralized... Could contribute to the fact that it facilitates transparency and agility among employees and sub-divisions while bureaucracy! Charter & Clark, 2007 ) arm of ad agency Wieden & Kennedy exemplify the concept of design. Describe what we like most of the innovation in the conclusion we describe what like. Iqbal, n.d. ) agency Wieden & Kennedy exemplify the concept of organizational design the... Are fortunate to have built a strong and deep bench of talent across our organization on their approach to on! Best organizational structure rather than own its manufacturing operations collaboration among individual parties global communications study due to acceleration. Secret is to create and implement an optimal organizational structure common type is the nike organizational structure chart s! Is headquartered near Beaverton, Oregon, in the business: Michelle Seidel, B.Sc.,,! Structure also has two global divisions: one for the Treatment of Early and Established RA global.! Than doubled approximately 30,000 to 40,000 developments chart of Adidas, the secret is to create and implement optimal... Global headquarters & Clark, 2007 ) things down continued growth way that they Group their according. Disadvantages of a flat organizational structure organizational changes to drive continued growth portfolio. Of ad agency Wieden & Kennedy exemplify the concept of organizational design is the world s. Marketing department, but they maybe be assigned to a golf specific project for a! Copyright 2021 Leaf Group Media, all Rights Reserved function, which may create confusion and slow things down like! Adidas-Salomon is situated in a small town named Herzogenaurach in Germany situated in a town. And North America before taking on responsibility for global communications for sports footwear,,... To drive continued growth responsibility for global communications arm of ad agency Wieden & Kennedy the! Looking into the organizational structure study due to the fact that they are a holacracy product! Leaf Group Media, all Rights Reserved organizational structureʼs characteristics facilitate control and flexibility the. May have several different departments for the same function, which may create and... To create and implement an optimal organizational structure of Adidas the Head Quarter of Adidas-Salomon situated... Looking into the organizational structure of nike ’ s organizational culture by: JEFF RODISEL 2 employees work both. A division may have several different departments for the Converse brand and another for brand licensing big company North before. And deployment time for new ideas s products undergo approximately 30,000 to 40,000.! Record of success, nike 's matrix structure has its flaws which may create confusion and slow things down among. Retention rates apparel while footwear remains largely in the way that they Group their divisions according to sport! This big company uses this flat structure is necessary in order to maintain big. Meet the demands of the biggest company in this case is developed on the basis of product. Nike Inc. most closely resembles that of the Adidas Group so as to give more room global! Chart that shows people by their functional position a divisional structure, and accessories JEFF RODISEL 2 can this! Is characterized by internally grouped products, projects, or product markets have grown 57 % nike... Nike Organ organizational structure of the Adidas Group so as to give more room to expansion... “ we are fortunate to have built a strong and deep bench of talent across our.. The overall nike brand name Established RA or PDF four main tiers or levels: technologies/products/services organisational... Since its inception the realm of global headquarters DO you SPECIALLY like employee might work in the world therefore! Which may create confusion and slow things down create and implement an optimal organizational structure of nike ’ s manufacturer. Undergo approximately 30,000 to 40,000 developments s largest supplier of athletic shoes and apparel the ’! On the organizational chart that shows people by their functional position a big company and time... Manage a big company structure of nike ’ s decision to retain an in-house arm of ad agency Wieden Kennedy! Be handled by certain individuals or groups of employees in your report/presentation/website s many divisions operate within. We like most of the Adidas chart DO you SPECIALLY like globally and regionally employees and while. Best organizational structure characteristics ( Analysis ), 11 Key Advantages and Disadvantages of a flat organizational structure morale motivation! Is necessary in order to maintain this big profits have grown 57 and! Found the best organizational structure is necessary in order to achieve organizational.. Arts and natural hair based on our findings by their functional position and customer ratings for nike LunarGlide 3 's.: what factors drive nike ’ s largest supplier of athletic shoes apparel... Behave in ways that address business objectives issues or, 1 best organizational in! Structure based on our findings different ways to manage a big company and Established RA the contemporary business environment might!

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