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cognitive theory of consumer behaviour

( Log Out /  As Firat et al. These models include the order in which elements should appear and prescribe the effect that should be observed given certain causal factors. It takes into consideration the dynamic and reciprocal interaction of the person, environment, and their own behavior. The cognitive consumer behaviour models can be broken down into two sections, analytical and prescriptive. (2006) “Consumer Behaviour Knowledge for Effective Sports and Event Marketing”, Taylor & Francis, New York, USA. 28 Analytic Cognitive Models The Theory of Buyer BehaviourHoward developed the first consumer decision-model in 1963. The cognitive approach model explains how certain organisms or variables can affect the response, which is the outcome of the purchasing decision. Consumer behaviour, according to Walters (1974: 6), represents specific types of human actions, namely those concerned with the purchase of products and services from marketing organisations. ( Log Out /  Psychological theories 3. ( Log Out /  (Bray, J.P. 2008), Prescriptive Model:  “provide guidelines or frameworks to organise how consumer behaviour is structured” (Moital 2007). INTRODUCTION For ages, dissonance in consumer behaviour has captured the imagination of the marketers the world over. Another defect of the indifference curves approach is that it does not analyze the effects of advertising, of past behaviour (habit persistence), of stocks, of the inter­dependence of the preferences of the consumers, which lead to behaviour that would be considered as irrational, and hence is ruled out by the theory. The theory of “cognitive dissonance” is of great importance in consumer behaviours and marketers have lots of interest in analysing the post purchase behaviour of consumers experienced by them. The field of consumer behavior has traditionally borrowed from the behavioral sciences--particularly cognitive psychology--in developing models of consumer decision processes. Consumers behaviour reacts are based on the stimulation intensity to gain the first impression for the product ( Liljana & Elena, 2012, p71). C. ognitive-behavioral therapy (CBT) approaches are rooted in the funda -mental principle that an individual’s cognitions play a significant and primary role in the development and maintenance of emotional and behav-ioral responses to life situations. Cognitive biases can be applied to marketing, possibly influencing consumer behaviour in a company’s favour. It emphasizes the role of mental process rather than the repetition and association of rewards with the stimuli. Economic theories 2. CONTINUE…. The Theory of trying is defined as “an attitude toward a reasoned action is replaced by an attitude toward trying and an intention is restricted to an intention to try” (Carsrud et al., 2009). The relevant evidence from three phases of consumer behavior is reviewed here: pre-decisional determinants of product preference, post-decisional determinants of product preference, and information seeking behavior. The Theory of Planned Behaviour & Theory of Reasoned Action The theory of planned behaviour (TPB) is one of the most widely cited and applied behaviour theories. https://jstanton91.wordpress.com/2016/04/28/first-blog-post A consumer who has a balanced ID, Ego and Super Ego exhibits a balanced approach in all their decision pertaining to purchase of products. A disadvantage of the models could be that the way in which people recognise a need in order to choose and purchase products has changed which could affect the result given by following the process. Change ), You are commenting using your Twitter account. Consumer psychologists study a … The development of cognitive psychology in general is credited with the introduction of Stimulus-Organism-Response model by Hebb in 1950s. Firstly we must decipher what is Consumer Behaviour? Ajzen, I (2006) Brief Description of the Theory of Planned Behavior (online) Available from

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